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This is what we do

Guest Management

Name Tag

We welcome more than 20,000 participants and guests per year - whether before, during or after the event. Individually, in all areas - and at the BMW Driving Academy even seven days a week.

We support the recruiting of highly qualified, experienced instructors for all types of driving events. At the same time, we contribute all our experience when it comes to further developing the content and organisation of personnel recruitment.

Instructor ­Management

Instruktor am Auto



We develop concepts, plan, prepare and follow up more than 1,400 active driving trainings, tours and incentives annually - from track and location scouting to the creation of road books and transport management.

No matter what the weather - we ensure that the training facilities and infrastructure in Maisach are ready for use 355 days a year.
We guarantee training procedures and create the basis for unforgettable driving experiences with experienced instructors.

Technical Coordination

Radio on asphalt

Fleet ­Management

BMW fleet on the racetrack

We have more than 220 vehicles ready to go at all times. We take over the disposition, try to fulfil every model request and guarantee that the appropriate training fleets are always available.

We want every event to be a thrill to the core. That's why we provide support for all sales, marketing and CRM measures related to driving experiences - in other words, for all topics that are important for hosts.


Woman with VR glasses

Garage and warehouse

Mechanic at work

In the BMW Driving Academy workshop, our experts ensure perfect servicing and maintenance of all training vehicles. They take care of components, conversions or retrofits, tyre changes, measurements and much more. In short: everything that is important for professional driving trainings.