GROUP

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Activation
Experts.

We
are the
Anti-Classics.

We develop projects and design campaigns that involve people: Dialogue instead of monologue, relevance through substance - that's what we call activation.

To this end, we use channels that enable direct and experience-oriented access to people. These are divided into the areas ARCHITECTURE, EXPERIENTIAL, DIGITAL and ACTIVE DRIVE.

In each of these we work either as experts - or as an integrated network. Depending on what better supports our customers.

GROUP.

Greater than the sum of its parts.

BWe have architects and technical planners working for us. Digital ones as well as Event Managers. Designers and Active Drive experts. Project Managers and creative people. But not everyone wildly disorganized, because somehow full service was yesterday.

As a group, we consist of four specialised areas, each of which focuses on its own expertise. But whenever a project involves more than one discipline, we function as a team. Thus, exciting communication is created from a single source - with the knowledge of real experts.

to METZLER VATER GROUP

ARCHITECTURE.

Design in every dimension.

Spaces tell stories. They make brands speak and people experience. We design this communication in spaces with ARCHITECTURE - from the idea to the content to the form.

Where a brand promise is staged three-dimensionally, BRANDROOM is involved. The interaction of architecture, scenography and design creates fascinating, walk-in brand worlds that activate and involve.

to BRANDROOM

Experiential.

Real. Up-close. Convincing.

A short moment that touches and inspires. Personal encounters that create something new. Products and brands that you can genuinely experience.
- Live is when it gets exciting.

In a digital and fast-paced world, live communication has a special task: it enables authentic and emotional communication. It enables people to communicate or collaborate. It reduces complexity and takes the decisive step forward.

With us, this area is called EXPERIENTIAL. And at METZLER VATER LIVE we create unforgettable experiences.

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DIGITAL.

Digital is real.

In times of Always-on, anyone can do anything. At any time. Anywhere. The challenge for brands to make themselves heard and reach people with clear messages is all the greater.

This is exactly what our colleagues in the DIGITAL department do - at METZLER VATER CAMPAIGNS, our agency for digital communication and interaction. They bring brand and product experiences to perfection. Agile, interactive and creative.

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DESIGN.

Designing brand experiences.

In order to stage brands holistically and touch people in a direct way, their messages need to be charged with emotions. This is what our unit DESIGN stands for:

No matter if brand development, exhibition design, showroom design, interactive design oder motion design: TISCH13 develops visual strategies for brand experiences and implements them. In a nutshell.

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ACTIVE DRIVE.

Adrenaline. Comes as standard.

Nothing inspires people more for brands than experiencing them for themselves. That's why in the ACTIVE DRIVE area we provide fascinating experiences on two and four wheels that you won't forget quickly - with fast-paced race track experiences, individual driving training sessions or exclusive incentives worldwide.

Our specialists are part of the EXCITEAM, the exclusive partner of the BMW Driving Experience.

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